Groom
by the
numbers.
Beard oil, balms, safety razors and skincare, built as one routine that takes six minutes. Honest ingredient lists, a patch-test guide in every box.
$50+
Free shipping
30 days
Free returns
4.8 / 5
2,900 reviews
Six shelves.
One routine.
Start with the shelf you use daily; add the rest when you are ready.
All products
Reorder
favourites.
The six things our customers add to the basket again and again.
Shop all
Out of the door
by 06:48.
Five steps, six minutes. Tap a row to shop that step, or take the whole set for 15% off.
Charcoal face wash
Cleanse · 1 min
Pre-shave oil
Soften · 1 min
Safety razor + soap
Shave · 4 min
Aftershave balm
Soothe · 1 min
Beard oil + comb
Define · 2 min
6 min
Full set $109 · routine set $93
Pick your
length.
Care changes with length. Find your stop and shop what it needs, nothing more.
0.5
mmStubble
Guard 1 on a trimmer, every 2–3 days.
3
mmShort
Wash daily, add a drop of oil to keep skin calm.
10
mmMedium
Comb through after the shower, balm to shape the edges.
25
mmFull
Trim the line every week, wash twice a week with beard wash.
Which razor
fits you?
Three ways to shave, compared on what you actually pay and feel.
Safety razor
Our pickCartridge
Electric
Cost per shave
$0.10
$0.75
$0.05
Finish
High
High
Medium
Skill
Some
None
None
Travel
Easy
Easy
Bulky
Waste
Metal only
Plastic
Low
Values are typical for a daily shaver. A safety razor needs a short learning curve: let the weight do the work, no pressure.
Shop razors →Read the
label. Please.
Every percentage published, every tin batch-numbered.
What is in the tin.
Five ingredients make 89% of Beard Balm N°2. No fragrance blends, no fillers.
Shea butter
Softens and holds shape
Jojoba oil
Close to skin’s own oils
Beeswax
Light hold, natural
Argan oil
Shine without grease
Cedarwood oil
The scent, 1% only
Patch-test first: dab a coin-sized amount on your inner forearm and wait 24 hours. Full ingredient list is printed on every tin. Not for broken skin.
Real mornings.
Real beards.
Barbers, bathrooms and busy mornings: how the routine looks in practice.
What they
write back.
Average rating
4.8
★★★★★
From 2,900 verified orders in 41 countries.
“Went from three blades a week to one razor and a pack of 100. My neck has not looked this good in years.”
Marcus T. · Atlanta, US
Bought: Safety Razor N°1
“The oil is lightly scented and the label tells you everything. I patch-tested first, as they suggest, no problems.”
Daniel W. · Leeds, UK
Bought: Beard Oil N°3
“Delivered to Dhaka in six days, packed well. The routine set made my morning shorter, which I did not expect.”
Rahim A. · Dhaka, BD
Bought: Routine Set
10%
off your first routine.
Join the list for routine tips and early access to new batches. One email a month, unsubscribe any time.
Free shipping over $50
Tracked, duties paid to 40+ countries.
30-day returns
Unopened or unhappy, we refund.
Patch-test guide in every box
Plus a full ingredient list on every tin.
Secure checkout
Cards and wallets, encrypted end to end.